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	<title>Zeraphina</title>
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	<link>http://blog.zeraphina.com</link>
	<description>The Zeraphina Blog</description>
	<pubDate>Sat, 21 Mar 2009 13:34:10 +0000</pubDate>
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		<title>You wanted it, you got it.</title>
		<link>http://blog.zeraphina.com/?p=23</link>
		<comments>http://blog.zeraphina.com/?p=23#comments</comments>
		<pubDate>Sat, 21 Mar 2009 13:34:10 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Now you can use thedailybrowse.com without having to create a user account! The benefits of creating an account are that your preferences and settings remain no matter from where you log in to the site. From now on you can get the full functionality offered while checking out the site for yourself utilising cookies in [...]]]></description>
			<content:encoded><![CDATA[<p>Now you can use thedailybrowse.com without having to create a user account! The benefits of creating an account are that your preferences and settings remain no matter from where you log in to the site. From now on you can get the full functionality offered while checking out the site for yourself utilising cookies in your browser. When you are ready to, please feel free to create an account and keep on discovering more while searching for less!!!</p>
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		<title>Social recommendations now included</title>
		<link>http://blog.zeraphina.com/?p=19</link>
		<comments>http://blog.zeraphina.com/?p=19#comments</comments>
		<pubDate>Mon, 09 Mar 2009 13:34:09 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.zeraphina.com/?p=19</guid>
		<description><![CDATA[We&#8217;ve just added a new feature to thedailybrowse.com to show you popular stories. Stories that are getting the attention of users are now tagged with a blue flame icon. Your preferred stories will always be promoted above these social recommendations, but you might be intersted in seeing what the overall buzz is too!
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just added a new feature to thedailybrowse.com to show you popular stories. Stories that are getting the attention of users are now tagged with a blue flame icon. Your preferred stories will always be promoted above these social recommendations, but you might be intersted in seeing what the overall buzz is too!</p>
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		<title>New phrase tracking feature added</title>
		<link>http://blog.zeraphina.com/?p=16</link>
		<comments>http://blog.zeraphina.com/?p=16#comments</comments>
		<pubDate>Wed, 04 Mar 2009 12:37:20 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[New feature]]></category>

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		<description><![CDATA[We&#8217;ve just added the capability to add full phrases to your term clouds on thedailybrowse.com . You can now be sure that items of interest to you in the news will be promoted on your news view with even greater precision!
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just added the capability to add full phrases to your term clouds on thedailybrowse.com . You can now be sure that items of interest to you in the news will be promoted on your news view with even greater precision!</p>
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		<title>New dailybrowse.com features</title>
		<link>http://blog.zeraphina.com/?p=6</link>
		<comments>http://blog.zeraphina.com/?p=6#comments</comments>
		<pubDate>Wed, 14 Jan 2009 12:28:27 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[thedailybrowse.com]]></category>

		<category><![CDATA[tutorial]]></category>

		<guid isPermaLink="false">http://blog.zeraphina.com/?p=6</guid>
		<description><![CDATA[We&#8217;ve recently added a brand new video tutorial section giving walk throughs of the key features of thedailybrowse.com. The landing page now includes a snapshot of the major news stories across a few different catagories. You can skim the news categories without logging in from the login page.
You can also utilise RSS feeds of your [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently added a brand new <a target="_blank" href="http://www.thedailybrowse.com/tutorials">video tutorial section</a> giving walk throughs of the key features of <a target="_blank" href="http://www.thedailybrowse.com/login">thedailybrowse.com</a>. The landing page now includes a snapshot of the major news stories across a few different catagories. You can skim the news categories without logging in from the login page.</p>
<p>You can also utilise RSS feeds of your own flavored news categories to ensure that you never miss a breaking news story. If you are using any other news reader, you can import your subscriptions via an OPML file. An OPML file is a standard format used to import and export feed subscriptions from one feed reader to another. Work is under way for a Facebook application allowing your news to be viewable by you within you Facebook profile via a widget.</p>
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		<title>Introducing WEX Engine</title>
		<link>http://blog.zeraphina.com/?p=5</link>
		<comments>http://blog.zeraphina.com/?p=5#comments</comments>
		<pubDate>Mon, 03 Nov 2008 15:50:20 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[WEX Engine]]></category>

		<category><![CDATA[thedailybrowse.com]]></category>

		<category><![CDATA[Decision Engine]]></category>

		<category><![CDATA[WEX]]></category>

		<category><![CDATA[Zeraphina]]></category>

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		<description><![CDATA[ At Zeraphina we have just completed the development of our new platform independent free text analysis engine.
The WEX (WEb eXperience) engine has recently been deployed into the wild powering the taliored news site www.thedailybrowse.com
Our new WEX Engine performs live user behavioural analysis and presents the most meaningful and relevant editorial content, products and advertisements [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zeraphina.com/index.php?page=wexengine" target="_blank"><img src="http://www.zeraphina.com/images/wexpromo.jpg" align="left" height="400" width="300" /></a> At <a href="http://www.zeraphina.com" target="_blank">Zeraphina</a> we have just completed the development of our new platform independent free text analysis engine.</p>
<p>The WEX (WEb eXperience) engine has recently been deployed into the wild powering the taliored news site <a href="http://www.thedailybrowse.com" title="thedailybrowse.com" target="_blank">www.thedailybrowse.com</a></p>
<p>Our new WEX Engine performs live user behavioural analysis and presents the most meaningful and relevant editorial content, products and advertisements to a user visiting a site, increasing site returns and sales potential.</p>
<p><span class="high">&#8220;Search&#8221; &amp; &#8220;browse&#8221;</span> are the two fundamental activities online. When someone knows exactly what they are looking for, they search for it. When they don&#8217;t they browse.</p>
<p>Browsing holds the golden opportunity for a recommendation system. The user is not focused on finding a specific thing, they are open to suggestions.</p>
<p>Decisions determined by the WEX Engine can be used to target users with specific products, push relevant editorial content or to promote specific advertisements. Results can be used to define an optimal click-stream path for individual users through sites.</p>
<p>The WEX engine is platform independant (for use on web, mobile and digital television platforms) See WEX&#8217;s features in detail <a href="http://www.zeraphina.com/index.php?page=wexengine">here</a>.</p>
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		<title>The start</title>
		<link>http://blog.zeraphina.com/?p=3</link>
		<comments>http://blog.zeraphina.com/?p=3#comments</comments>
		<pubDate>Tue, 30 Sep 2008 20:56:30 +0000</pubDate>
		<dc:creator>David Long</dc:creator>
		
		<category><![CDATA[WEX Engine]]></category>

		<category><![CDATA[thedailybrowse.com]]></category>

		<guid isPermaLink="false">http://blog.zeraphina.com/?p=3</guid>
		<description><![CDATA[In Zeraphina Tower I on the very very top floor, the summer&#8217;s labour of love is about to be revealed. We&#8217;ve been working since the start of the year on our new product the WEX engine and a demonstration site powered by WEX - thedailybrowse.com. We are currently all back in Dublin after a summer [...]]]></description>
			<content:encoded><![CDATA[<p>In Zeraphina Tower I on the very very top floor, the summer&#8217;s labour of love is about to be revealed. We&#8217;ve been working since the start of the year on our new product the WEX engine and a demonstration site powered by WEX - <a href="http://www.thedailybrowse.com" target="_blank">thedailybrowse.com</a>. We are currently all back in Dublin after a summer of imagineering and development in the far flung corners of the globe to complete a final round of testing on the site.  We are still on target to beta release at the end of October. As the work has progressed we&#8217;ve had to draw a line in the sand as the enevitable feature creep and in some cases code blindness has threatened our strict schedule for release. However as the code pixies continue to work their magic our attention is now turning to preparing for the beta launch. We really are getting very close to going to launch. We&#8217;ve augmented our Quality Assurance team and the bug count is diminishing (YAY!).</p>
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